Social media help to boost your website traffic

Content

A website filled with informative content is a great way to bring and keep visitors on your site. So, you need the best kind of high quality informative content on your site good enough to have people wanting to share it. Along with content in the form of words, you may also include videos, images that are relevant to the subject.One important feature when it comes to writing great content is adding relevant keywords. Search engines rank websites based on the kind of keywords they have on their pages. However, you need to know which keywords and their variations are needed on your site to attract the right kind of audience.

Social media

We all know the popularity of social media platforms today. Facebook, Twitter, YouTube, Instagram are all popular among people of all age groups. So, a focused social media strategy using innovative ideas and enticing links to your website’s content is one of the best ways to grow your website traffic.Add your website URL to your social media profiles and add relevant links to different pages of your site. Another element that is going to greatly help is the ‘hashtag’.
When you pay for advertising your brand on social media, it is known as paid social media. With organic social media, you can attract a large number of audience, but with paid advertising, you can move beyond and target specific demographics. Paid social media lets you set a budget first and also helps you know that your money is being spent effectively because with cost per click, you only pay when someone clicks on your ad.

Mobile-Friendly Redesigns

In today's competitive world, having a website for their business is vital. Because, it helps to bring customers from worldwide if the services has a greater need. But, just having website is enough? Answer is No! Because we lived in a world where day-by-day new technologies enter into the world of design, so adapt to new technology is essential.

In the recent years, many new approaches were created in the design world. In that mobile-friendly websites has created a great challenge for designers and developers to view our websites in all smart devices with single URL. Google has launched a mobile friendly algorithm last year's and they said responsive websites will get more ranking than non-responsive websites.

In design world, there are three types of web design trends found for making sites mobile friendly are Responsive web design (RWD), Adaptive web design (AWD), Behavioural web design (BWD). Let's go through their each uses and limitations.

Responsive Web Design (RWD):

Responsive websites are designed to provide an optimal viewing experience across all platforms. With responsive web design, you will not require upgrading any text, link or images to be viewed on mobile. The responsive designs help the site automatically to alter the resolutions to be viewed on any machine opened.

For any business to succeed, the customer must be served better. A responsive design ensures the client finds it easy when using a site. That is why a website will have to use this technology so that their sites area accessed via the computer and the phones as well. Responsive web design is the only way the Web remains viable.

Recently Google has released a statement that there new Algorithm will be more focused on responsive web design. So prepare your website in a more responsive way.

The distilled definition of a responsive web design is that it will fluidly change and respond to fit any screen or device size.

Adaptive Web Design (AWD)

Similarity between the RWD and AWD is that they both allow websites to be viewed in mobile devices and various screen sizes, ultimately providing visitors with a better mobile user experience. 

Where the two methods differ is in their delivery of the responsive/adaptive structures: RWD relying on flexible and fluid grids, and AWD relying on predefined screen sizes. Main distinctions between the two is that RWD might take more code and implementation strategies with the fluid grids, CSS and flexible foundations, while AWD has a streamlined, layered approach, which utilizes scripting to assist with adapting to various devices and screen sizes.

The condensed definition of an adaptive web design is that it will change to fit a predetermined set of screen and device sizes.

Behavioural Web Design (BWD)

BWD is a step-by-step design process using analytics data and testing. BWD acknowledges that we're never really done designing our site.