Tuesday 20 May 2014

Web Design Trends Based on SEO friendly

There are many web designing techniques are available today but some of them gives SEO friendliness. SEO friendly technique is not only helps to SEO it also useful for business because SEO, main purpose is improving the business. Here I list some of these techniques in trend based on the SEO friendliness

Mobile site:
Due to the varying screen size for PC and mobile, the normal website is not fitted to the mobile for that reason mobile site is invented. Mobile site is the basic concept for responsive sites. It is the first techniques to trigger the design to small type of screen. This technique have trend in now also. Because now day's mobile users are increased, so mobile version of your site gives more traffic than normal site.  By getting more visitors gives advantage of increased between the competitive sites. But sometimes the search engine consider as different URL and content as the duplicate one.

Responsive design:
The responsive design concept is taking from the mobile site due to the arrival of iPod, notepad and other devices and also need for different coding for each site. Using the responsive site, whatever devices the users have based on the device capabilities, the website is displayed. Responsive design is suitable for these are all the devices as well as desktop. This feature of the responsive web design is achieved through the HTML5. In addition to it overcomes the pitfalls of mobile site such as different URL and duplicate content using the same URL for all the devices.

Flat Design:
Flat design is based on the user interface design it may include minimal effect such as simply shadow and other simple effects. Flat design gives easy to maintain, clean, colorful, minimal, friendly, comes with minimal distractions. By using easy interface such as simple navigation and different font make a website as an attractive and more user readability and also it gives SEO friendliness. The flat design also comprises the advantage of responsive while it means it is suitable for responsive design also. Combining good typography with flat design gives attractiveness of the website and it gives energy to the content for reading.

Content Management system (CMS):
This earlier technique but now also it is used by the web design companies. The CMS gives SEO friendliness by adding the title and tags for your site. In addition, it gives content management, through this we can easily manage and update content this feature is helpful for SEO. The main benefit of CMS is adding modifying or deleting the web pages can be easily done without any technical helping. There are many developing technique uses content management system such ad word press.

Cascading style sheet:
HTML with CSS technique is the ever green technique. Due to the technological development, this technique is also had new version of HTML through this it gives more features. Using the CSS web design gives more users readably by giving more pages. Using CSS in a website gives SEO friendliness through easy crawling of the site.

Parallax design:
The parallax design has moving layers in design on the background layers. It gives attractiveness in the design and takes the user to long scroll on the website and also it gives less navigation compared to the other website design technique. Parallax is the trendy but it not friend as SEO because it's single URL and loading time.

Monday 12 May 2014

Impacts of parallax scrolling web design in Search Engine Optimization (SEO)

There is no bombshell, changing the people's interest day by day. Trends are frequently changing to satisfy the people's expectation. This fact is common for all kinds of industry. The web design industry is also impacted by this fact. There are various latest trends available in the web design industry such as responsive (RWD), Mobile website, Parallax scrolling, etc.
Parallax design is one of the latest techniques in web design. Parallax is a scrolling technique in computer graphics. In fact, the parallax scrolling technique has been introduced several years ago in the video game field. It has entered into web trend in 2011. Parallax scrolling, in which the background images are make move slower than the foreground, which creates the animation effect when we scrolling the page.
SEO Problems in Parallax Scrolling Website
Parallax Scrolling Websites - Web Design India

Parallax scrolling is a simple technique and easy to interpret. It is the greatest tool for selling the products. This kind of websites enhances your business status among your competitors. Parallax scrolling websites are very easy to use and navigate. But it is only valuable for a single product or small websites. Parallax scrolling is not good for multiple products or large websites. It causes more problems against SEO. Commonly websites that designed using parallax scrolling are one-page design. So you have to stuff all the things on one page. Your home page has lots of images, texts, etc. It increases your page loading time. If your page takes long time to load, the user will easily leave from your web site. Finally, you get lots of bounce rates.
And you can't do target more product keywords for your website. As your website is one paged, you can concentrate on only one product as well as you can use one set of Meta data. As a good SEO method, use one H1 for each page. Unfortunately, as you have one page design, there is no chance to put multiple h1 tags.
If your website in parallax scrolling, search engine will be indexed your home page only. If your website about multiple products/services and also they are categorized under different niches, you can never stuff all product/service keywords in one URL. As the best SEO website each product delivers an individual page URL. So that search engine can easily find out your website to be indexed for relevant keywords.
Keneth Von Rauch wrote the blog about how to fix the SEO problem in parallax scrolling web design. In that blog he mentioned two methods such as separation and load external content with PHP file or Java script or jQuery. These methods are used to rectify the page loading time and also one page problem.
In separation method, you can split your home page into multiple pages and associate each page to your home page. So you can get multiple URLs and also manage your various products in different pages with rich information, relevant Meta data and H1 tags.
In the second method, load your content from external files using php or java script or jQuery. If you want more information according to this, visit here. The second methods can cause duplicate problems. Some solution also mentioned in that article like page redirection (rel=canonical), block the index page in robots.txt file, etc. Though this method can solve the SEO problems, it causes root for other problems. So the first method is the best to fix the SEO issues in parallax scrolling web design. I think the parallax scrolling with SEO architecture is the right solution.